CBC Dubai Supported Event - Winning in the Digital Age: Strategies for Transformation and Growth
Fri 14 Nov
|AstroLabs Dubai, Courtyard, Al Quoz
Discover how legacy organizations can unlock growth in the digital age — with insights from Ivey’s Dean Julian Birkinshaw and AstroLabs' Muhammed Mekki.
Time & Location
14 Nov 2025, 09:30 – 12:00
AstroLabs Dubai, Courtyard, Al Quoz, E11 - 1 4B St - Al Quoz - Dubai - United Arab Emirates
About the Event
How do established companies stay ahead in a world shaped by digital disruption?
Join us in Dubai for a dynamic morning of conversation and connection, as we explore how leaders can turn digital challenges into strategic opportunities. This exclusive event features a fireside chat with Professor Julian Birkinshaw, Dean of Ivey Business School and a globally recognized expert on strategy and innovation, alongside Muhammed Mekki, Founding Partner at AstroLabs and a leading voice on digital transformation in the MENA region.
Hosted at AstroLabs Dubai, this session will unpack what it takes to build future-ready organizations, combining global insights with local relevance.
Whether you're a corporate leader, entrepreneur, or transformation strategist, expect sharp insights, real-world stories, and fresh thinking to help you lead in the digital age.
What To Expect
9:30 AM – 10:00 AM | Arrival & Coffee ReceptionKick off your morning with fresh coffee, a light breakfast, and meaningful…