Global Communications Agency Middle East (GCA) is a multi-disciplinary public affairs and diplomacy support consultancy that specializes in providing international advocacy, networking, and strategy design to clients around the world. Based in the UAE, the firm also explores how to transform organizations using wellbeing capacity building as a core foundation for positive change at an institutional level. The twin pillars of work intersect in the design of policies for sustainability, CSR, and international ESG agenda setting. GCA's co-leaders are Canadian - one with a background in international diplomacy as a former member of Canada's diplomatic service, and the other, a global expert in positive psychology with an over twenty-five-year career as an academic.